Shiseido China Launches Its First Customization Service

Shiseido China has debuted its inaugural customization service with the opening of IPSA China's first custom concept store, on December 15th. The highlight of this launch is the "ME CUSTOM ULX" personalized customization service, a pioneering step for Shiseido China into bespoke beauty solutions.

Located in the new IPSA store at Shanghai Pudong's Lujiazui Center, this service offers a unique experience. Customers undergo a comprehensive skin assessment using IPSA's exclusive skin testing technology, IPSALYZER. It examines over 20 skin parameters, using visual data for precise skin analysis. This enables the formulation of a custom anti-aging cream tailored to individual skin needs. Certified specialists are on hand to interpret skin conditions and suggest tailored skincare solutions. Furthermore, customers have the option to personalize their bottles with their names.

This initiative follows IPSA's global introduction of its personalized skincare concept at the 2022 CIIE.