CHARLOTTE TILBURY Names KUN as Global Makeup Ambassador

On February 28, British beauty brand Charlotte Tilbury announced the appointment of KUN—singer, songwriter, and producer—as its new Global Makeup Ambassador.

The latest campaign, “Legendary for A Reason,” fuses the luminous beauty philosophy of Charlotte Tilbury, the internationally acclaimed makeup artist and brand founder, with KUN's cutting-edge artistry and bold personal style. Together, they embark on a journey to inspire confidence and redefine modern beauty.

Recognized as a trailblazer in C-POP, KUN is known for his visionary music and compelling visual storytelling. His chart-topping hits have shattered streaming records, and he was recently honored as China's representative in the “Billboard Global No.1s” annual awards. A familiar face on the global stage, he has graced the MET GALA, major fashion weeks, and high-profile red carpets, consistently making a statement with his distinctive style and unwavering confidence. His appointment as Global Makeup Ambassador is a natural extension of Charlotte Tilbury’s mission to empower self-expression and aligns perfectly with the campaign's theme.

Brand founder Charlotte Tilbury shared her excitement, stating:“KUN is an extraordinary talent—his musical brilliance, fearless self-expression, and trendsetting influence have made him a global sensation. He dares to dream and push creative boundaries, a philosophy that resonates deeply with Charlotte Tilbury. I can't wait to create more unforgettable moments with him!”