Maison Francis Kurkdjian Shutters Its First China Store

In China’s increasingly competitive luxury beauty market, premium positioning alone no longer cuts it.

Maison Francis Kurkdjian (MFK), the high-end fragrance label owned by LVMH, has closed its first physical store in mainland China, located in Nanjing’s Deji Plaza — the country’s highest-grossing shopping mall. With this closure, MFK’s distribution in China is now limited to SKP locations in Beijing, Wuhan, and Guangzhou, alongside duty-free counters and online channels.

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