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ANTA’s Global Playbook: How the Kyrie Line Is Unlocking the Western Market
A New Global Playbook, Made in China
What Arc’teryx’s “Ascending Dragon” Controversy Reveals About Brand Ambition in China
A controversial art-led campaign that backfired
Van Cleef & Arpels Doesn’t Play the Trend Game—And That’s Exactly Why It Works in China
A masterclass in cultural storytelling and strategic patience
MARKETING
UGG Unveils New York Feel House Curated by Ferg
Ready to outfit New Yorkers and global style-setters with fresh footwear
RETAIL
·
STORES
Orveda Unveils First-Ever Flagship Boutique in Shanghai
As it deepens its China strategy
MARKETING
Hermès Brings Rouge Brillant Silky Lipsticks to Life in Shanghai
Featuring 3 limited shades and 14 vibrant colors
MARKETING
Sulwhasoo Unveils "Skin Longevity" Vision at Shanghai Event
Six-decade legacy of ginseng innovation
FEATURE
·
Beauty
Guerlain’s Empowerment Playbook: More Than Just Emotional Appeal
An In-Depth Conversation with Gabrielle Saint-Genis, President and CEO of Guerlain
FEATURE
China’s Next Fashion Takeover? Capital Goes Global—Again
From Anta to Bosideng, a new generation of Chinese buyers is redefining cross-border fashion M&A
MARKETING
Saucony Debuts Project “S” Collaboration in Shanghai
The brand’s latest push into fashion-forward running culture
RETAIL
·
PRODUCTS
Louis Vuitton Makes Global Beauty Debut in China
But lipstick prices spark controversy
MARKETING
Hermès Shanghai Launches Fall Windows
An ode to artistic craftsmanship
FEATURE
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Beauty
CHICMAX Bets on Nan Beauty
But is it too late for China’s makeup artist boom?
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Orveda Unveils First-Ever Flagship Boutique in Shanghai
Hermès Brings Rouge Brillant Silky Lipsticks to Life in Shanghai
Van Cleef & Arpels Doesn’t Play the Trend Game—And That’s Exactly Why It Works in China
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L’Oréal and the National Museum of China Partner Again
Watches Face a Soft Reality in the Hard Luxury Game
FENTY BEAUTY Teams Up with Sephora and JUST.FOTO to Reimagine the Beauty Pop-Up
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